We are a multibrand online concept store offering timeless fashion and design. Striving to select qualitative, non-seasonal clothing with a minimal character, that you can mix and match in different looks.  
MAE wants to empower a more conscious way of consuming. This by creating awareness and helping you discover your true style and sticking to it. Our aim is to create a community of people who share the same values and, of course, identify themselves with our style.


MAE was created because we feel a certain need for change, a total new outlook. We see an opportunity to focus on what is really important in life. These days we face a lot of social approval and seem to forget the essence of our purchases. This modern society is feeding overproduction and stimulates rapidly changing trends.  

We created MAE with the goal to learn how to do better, to inspire people to make a change and to share our knowledge with our public. MAE is a concept which means that it will be continuously further developed.


We are striving for a better future for the fashion industry, we want to combat overconsumption and the rapidly changing trends. We want to make a change and help our customers to be part of the solution. 

 It’s a long process, but we strive to create awareness and make people more conscious about their purchases. This avoids misbuys and makes you invest in the right pieces.