MAE was created because we feel a certain need for change, a total new outlook. We see an opportunity to focus on what is really important in life. These days we face a lot of social approval and seem to forget the essence of our purchases. This modern society is feeding overproduction and stimulates rapidly changing trends.
We created MAE with the goal to learn how to do better, to inspire people to make a change and to share our knowledge with our public. MAE is a concept which means that it will be continuously further developed.
OUR APPROACH TO SUSTAINABILITY
We are striving for a better future for the fashion industry, we want to combat overconsumption and the rapidly changing trends. We want to make a change and help our customers to be part of the solution.